Hooked: How to Build Habit-Forming Products par Nir Eyal

Hooked: How to Build Habit-Forming Products

Titre de livre: Hooked: How to Build Habit-Forming Products

Éditeur: Portfolio Penguin

ISBN: 0241184835

Auteur: Nir Eyal


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Nir Eyal avec Hooked: How to Build Habit-Forming Products

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Hooked Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our b...